Optimizing Competitor Analysis: A Guide to Using Compass Explore for Market Insights

Staying ahead of the competition isn't easy. ASO and UA professionals are often faced with the difficult task of combing through massive amounts of data to support sustainable app growth. If you're an ASO or UA professional, you're probably in a position to identify what's driving changes in app performance, understand KPI fluctuations, and explore strategies to stay ahead of your competitors. But don't worry. That’s because Compass, MobileAction’s newest tool, helps you explore, uncover, and accelerate your app’s journey to success.

In this blog post, we'll explore use cases for Explore and learn how this powerful tool can help you make data-driven decisions for your app's success. First, let's take a quick look at what Explore is and what it does.

the power of exploration

Explore is a core component of Compass designed to simplify competitive analysis and provide valuable market insights into the app ecosystem. Explore provides ASO professionals and UA managers with the tools they need to gain a competitive advantage. Users can quickly and easily check a summary of the latest updates for their own apps and competitors' apps every day from one dashboard. Designed to ease your “exploration” journey with added benefits. You'll find tons of comparisons for a variety of factors, including in-app events and ad creative impression share. Instead of navigating through various pages and sources, you can quickly be redirected to the relevant detailed page you want to explore with one click. You also have the option to export your analysis and easily share it with your team without having to jump between tabs.

Here it is 5 Some use cases for ways you can benefit from Explore:

1. Competitor analysis through category ranking analysis

Ranking plays an important role in user acquisition and has a significant impact on the number of downloads. Therefore, apps looking to gain more users should prioritize their ranking position and strategies to improve it. ASO professionals can also analyze category rankings to better understand the app's competitive landscape. Benchmarking your app against competitors in its category is essential as it helps identify trends that are important for optimizing app performance.

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Compass Explore helps you understand your app rankings by:

  • Track your competitor rankings: Comprehensively check your app category rankings compared to your competitors in one dashboard.
  • Identify trends: Find out where your competitors excel and optimize your strategy accordingly.
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2. Competitor analysis through app update timeline analysis

Keeping app updates up to date is essential to understand the performance changes that each update causes. Explore offers app update timeline analytics that lets you track both your app updates and those of your competitors. Understanding when and how often you update will help you adjust your strategy and react nimbly to what your competitors are doing.

App updates can have a significant impact on app performance. Compass Explore allows you to:

  • Track app update timeline: Monitor how frequently your competitors update their apps and analyze their impact on app growth.
  • Update plan: Gain insight into the timing and scope of updates that are best for your competitors and apply these learnings to your strategy.

Examining Temu's update frequency shows that they have a strong commitment to keeping their apps up to date, and their strategy appears to be working. Looking at the app update timeline table, it's easy to see that Temu updates its apps more regularly than its competitors. These updates allow Temu to provide a better user experience and represent Temu's commitment to keeping the app store up to date with the latest trends, seasonal changes, and more effective strategies. Compass Explore speeds up the process of gathering all information about Temu, while also helping you identify updates that are working well and might benefit similar apps in the same category. Considering it's one unified dashboard, it's easier and faster to check and compare all your app updates.

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3. Competitor analysis through Ad Intelligence analysis

For UA managers looking to optimize their ad creatives, Explore provides a tremendous amount of insight. You can analyze the performance of each competitor's top-performing ad creatives and correlate them to spikes in metrics like downloads, rankings, and more. With this data in a unified dashboard, you can make informed decisions when creating future advertising campaigns and creatives, ultimately improving your app's visibility and user acquisition.

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Here's an example from the Games category that demonstrates the ability to view and compare ad creative strategies on a single page along with the specific app we're interested in. Leveraging ad network and impression share data can provide insight into which types of creatives perform better and provide implementation possibilities without an extensive A/B testing process.

When it comes to mobile apps, first impressions matter. Therefore, ad creative is of utmost importance. Compass Explore allows you to:

  • Ad creative analysis: Find out which ad networks your competitors use to spread their creatives and which networks bring in higher impressions.
  • Know your winning strategy: Find out which ad creatives work best for your competitors and adjust your approach accordingly.
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4. Competitive analysis through SearchAds Intelligence keyword impression share analysis

Keyword optimization is an important aspect of Apple Search Ads. Compass Explore allows UA managers to evaluate competitor activity for high-volume keywords that have given visibility to the tracked app over the past seven days.

Remember how you could see all your and your competitors' data in a single dashboard? This also includes custom product pages. Use this section to quickly see custom product page usage and impression share for compared apps and get country-specific insights. If you want more data about custom product pages for your app or a competitor's app, you can also check out custom product page intelligence, which lets you analyze by app, keyword, or category.

Keywords are the backbone of ASO and UA. Compass Explore allows you to:

  • Stay informed: To stay competitive in the app market, keep an eye on your competitors' high-volume keywords over the past week.
  • Take easier, faster action: You can track the paid impression share of your best-performing keywords, easily apply these insights to your Apple Search Ads strategy, and adjust your bids accordingly using SearchAds.com automation from MobileAction, the campaign management platform for Apple Search Ads.
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5. Competitor analysis through brand protection analysis

It's important to protect your brand and maintain a strong presence in the app marketplace. Explore provides brand protection analytics to help you monitor your brand's keyword rankings and protect your brand reputation. By gaining insight into your competitors' interactions with your brand's keywords, you can take proactive steps to maintain your brand's integrity and ensure continued visibility.

To enable brand keyword protection, Compass Explore provides insights into:

  • Brand Visibility: Monitor your competitors’ rankings for branded keywords with high search volume. Track your keyword performance to see if your competitors are ahead of your brand in search results.
  • Competitor data: Find out where you are for your competitors' branded keywords and secure your position in search results. Check your rankings to understand where you might appear when potential users search for those terms.

Let's take the case of Headspace as an example. They secured positions for branded keywords so that when someone searches for “Headspace,” their app appears at the top instead of its competitors. Maintaining a strong presence on these trophy keywords is essential to retaining customers with high purchase intent and converting customers who are actively searching for your brand. Instead of tracking your brand's position for each keyword across multiple stores individually, you can switch between stores with a single click and track your brand's position against multiple competitors simultaneously from a unified dashboard. This approach promotes faster action and enables strategic brand protection.

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Embrace the future of competitors and analyze the market

Explore a simplified side of app market analysis with Compass Explore. Transform your strategy with streamlined, data-driven insights that help you stand out in the competitive app market. This is more than simply understanding the market. Make bold, informed decisions to change your app's destiny.

Seize the opportunity to redefine app success. Sign up for a free trial of Compass Explore today and chart your path to market dominance.

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