Top 10 retail apps on the UK App Store by user acquisition performance


MobileAction is delighted to present the Top 10 Retail Apps, showcasing the leaders in user acquisition performance across UK app stores. This list highlights those with great mobile visibility through paid and organic channels.

Being at the forefront means JD Sportswas named the best shopping app for user acquisition thanks to its impressive Apple Search Ads visibility score. Following closely: veryIts variety of active ad creatives secured it second place and established it as the holder of the highest Ad Intelligence score on the list. farfetch It took the third position, showing strong metrics from both organic and paid strategies. Should not be overlooked, asos Its outstanding ASO score earned it a spot on the list, beating out its competitors.

Let’s take a look at the highlights of how the best apps outperform the rest.

JD Sports

  • JD Sports has an impressive ASO score. 61% their organic keywords The ranking is top 30.
List of Top Advertisers in the UK – Search Results Advertising
  • JD Sports actively participated in the bidding. 180 keywords More than impressive in search results ads 25% Any of these keywords have a search score greater than 40. Paid keywords include your own brand, competitor brands, and generic terms, demonstrating a planned and comprehensive keyword strategy. In particular, success in improving app visibility Search Tab Ads. Because of this strategy Highest Apple Search Ads Score Holder on the list.


  • They have the following collections: 1,432 organic keywordsand noteworthy 56% Of these keywords, this is one that sits comfortably in the top 30. It is important to highlight that the majority of organic downloads come from own brand keywords, which account for 86% of total organic traffic.
retail app
ASO Report/Ranking Report – very: fashion
  • There are currently no live creatives. However, throughout the third quarter of 2023, we introduced 24 unique creatives that generated significant exposure and drove us toward our goal. Highest Ad Intelligence Score Among retail apps in the UK market
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  • Farfetch 776 organic keywords, Of these, 10 drive the most downloads. Only three of the top ten are brand terms. This demonstrates Farfetch’s strength in ranking for high-value general and competitor keywords, and attracts the attention of searchers who are not specifically looking for the app. Farfetch’s influential presence on common and competitive terms gives Farfetch an edge over its fashion app competitors.
retail app
Organic download history – farfetch
  • To increase App Store visibility, Farfetch bids: 101 keywords Leverage one custom product page that performs better than the default page. Combining paid search with an optimized product page strategy allows Farfetch to introduce your app to more motivated users and drive conversions.
retail app
Your custom product page has been created. farfetch

boo hoo

  • Boohoo has an organic presence. 1,375 keywords, more than 66% of them ranked in the top 30. This organic visibility includes high rankings for competitor brand keywords, allowing you to hijack searches even when users aren’t specifically looking for your brand.
retail app
ASO Report/Ranking Report – boo hoo
  • Boohoo’s Apple Search Ads strategy stands out in two key ways. 167 keywords Take advantage of search results ads and create custom product pages dedicated to your competitor brand keywords.
  • We’re not currently running any ads, but the four ads we created last quarter made a big impression.

By circulation

  • they have a swimming pool 623 organically ranked keywordsSome of their outstanding achievements include: 95% The percentage of organic downloads that come from competitive brand keywords.
  • There are currently 156 live ads, which is a notable achievement considering the category average. What sets them apart is their blend of strategies in producing this impressive creative portfolio.
retail app
creative analysis By circulation


  • ASOS is currently 1,571 organically ranked keywords It recorded a solid 75% share of the top 30. Most organic downloads flow from 14 keywords encompassing generic, brand and competitor terms to secure ASOS. Highest ASO Score At the supermarket.
retail app
ASO Report/Ranking Report – asos
  • There are currently no live ads. However, in the third quarter of 2023, we introduced 124 unique creatives.
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Wondering how your app compares to others on the market? MobileAction is a great resource for in-depth competitor analysis. This helps you understand market trends and fine-tune your strategy. Schedule a MobileAction demo to gain additional insights to strengthen your position.


Top advertiser rankings will be determined by analyzing ASO scores, Apple Search Ads scores, and Ad Intelligence scores from MobileAction’s extensive dataset starting in Q4 2022.

This deep dive is made possible through MobileAction’s services, including Apple Search Ads campaign management and comprehensive app store marketing intelligence. Our platform actively tracks over 5 million keywords to provide valuable insights and boasts a library of over 69 million ad creatives from over 50 ad networks around the world. These powerful features enhance your analytics by leveraging rich data from a variety of apps and creative strategies to ensure thorough and insightful examination of the retail app advertising landscape.

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